CGD 3355: Package Design

By studying the consumer, company branding and target markets students learn to combine text, colors and additional graphic elements to design unique logos, corporate identities and product lines. The focus is on effective visual communication through designing unique logos and product packaging which are commonly utilized by commercial enterprises, businesses and organizations. This course teaches how and why a company?s external image is important in promoting their public recognition and how graphic designers aid in selling their products or ideas. Students brainstorm, formulate and critique ideas, do initial sketches and finalize their most effective concepts into digital form.