By studying the consumer, company branding and target markets students learn to combine text, colors and additional graphic elements to design unique logos, corporate identities and product lines. The focus is on effective visual communication through designing unique logos and product packaging which are commonly utilized by commercial enterprises, businesses and organizations. This course teaches how and why a company?s external image is important in promoting their public recognition and how graphic designers aid in selling their products or ideas. Students brainstorm, formulate and critique ideas, do initial sketches and finalize their most effective concepts into digital form.

17SP_BaccalaRobert_mechanical

17SP_BaccalaRobert_volumetric

17SP_DakanAndrew_volumetric

17SP_Humienny, Ashley_mechanical

17SP_Humienny, Taylor_mechanical

17SP_Martin, Alexander_mechanical

17SP_Yuan, Jinchin_mechanical

17SP_Zeligson, Natasha_volumetric

15FA_Larnick, Jocelyn_teaforte2

15FA_McCarty, Amanda_concept copy

15FA_McCarty, Amanda_kindernature1

15FA_McCarty, Amanda_swipe

15FA_Miller, Haran_3d copy

15FA_Reidy, Richard_comfort

15FA_Scrudato, Jessica_lava

15FA_Stevenson, Latonya_bayer

15FA_Worek, Sydney_concept board

15FA_Worek, Sydney_pinesol2

13FA_Blohm, Brittany_maybelline

13FA_Hickey, Michelle_fusionado mood boards

13FA_Hickey, Michelle_fusionado

13FA_Hickey, Michelle_box back

13FA_Hornedo, Shanece_ambrosia mood board

13FA_Hornedo, Shanece_ambrosia1

13FA_Hornedo, Shanece_Ambrosia bottl

13FA_Levasseur, Jessica_ecoboom1

13FA_Levasseur, Jessica_ecoboom2

13FA_Raynault, Lauren_truesmile2

13FA_Robinson, Devin_logosketches

13FA_Robinson, Devin_powertrim

13FA_Robinson, Devin_swipe
